UTM parameters

UTM parameters - Quick guide & dynamic template

 To be able to properly track many of digital marketing channels in Google Analytics, you need to use UTM parameters. This lesson will show you what is it, how it works and on top, you will get a dynamic UTM template you can use for your brand.

You will learn

  • What is the UTM parameter?
  • Where you can use UTM parameters?
  • Why should I use UTM parameters?
  • How to create a link with UTM parameters?
  • Which tools can you use for UTM parameters?

What is it about?

This lesson provides a practical introduction to UTM parameters. You will learn how to use it and get a set of practical tools. 

This module contains both video and text lessons. You will get 3 tools for creating UTM parameters as well as 1 dynamic template in Google Sheets.

Who is it for?

  • Digital marketers
  • Entrepreneurs
  • SMBs
  • Digital marketing specialists
  • Marketing managers
  • Startups

 

What do I need to know before the course?

  • What is Google Analytics
  • Understand English
 

This course is not

  • For advanced analytics professionals
  • For non-English speakers

 

How does it work?

  • You need to have an account with We Speak Digital.
  • This course is free, so you do not have to have any available credits. 
  • You get access to all the content once you enroll.
  • Lessons contain video, text, and links to resources.
  • During the lesson, the WSD team is available to support you. 
 

What to do to get certified?

This module doesn’t come with certification.

Do you have other questions? Contact us.

What is included

  • Video Lesson
  • Article
  • PDF Downloadable
  • Template
  • 3 Tools to Use
  • 14 minutes to study

Enroll in this course

Create account to enroll

  • Easy-To-Understand Content
  • Live Sessions Every Week
  • Designed Learning Path
  • Life-time access
  • Regularly updated content
  • Access to private Facebook Group

Testimonials

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video lessons
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template
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minutes of learning

Updated content

You don't learn old stuff because we regularly update the content to make sure it reflects the latest changes in the topic.

Practical course

This course don't only teach theory but also shows you "step by step" how to do things in practice.

Get the template

We include a template which is going to make your job easier with the same effectivness.

Your trainer

Lukas has worked in digital marketing for over 10 years. He has managed campaigns for all kinds of business from SMBs to the biggest e-commerce companies in the region (you remember Souq, right?). He’s also an experience trainer with over 1,000 trained marketers including students of University of Dubai.  

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