How to use Facebook Lookalike Audiences

How to use Facebook Lookalike Audiences

Lookalike audiences are one of the most powerful ways to target your Facebook Ads. In this quick course, you can learn how it works and see how to create them. We will share a list of audiences we recommend to try.

You will learn

  • What are lookalike audiences
  • How it works
  • How to create one
  • What are the best performing audiences

Who is it for?
  • Digital marketers
  • Entrepreneurs
  • SMBs
  • Digital marketing specialists
  • Marketing managers
  • Startups


What do I need to know before the course?

  • Facebook Ads Manager
  • Basics of Facebook Advertising
  • Have an account on Facebook

This course is not

  • Covering the basics of Facebook advertising
  • A complete overview of Facebook Ads Manager (see other courses on this topic)
  • For non-English speakers


How does it work?

  • You need to have an account with an active membership and available credits to enroll in this course.
  • You get access to all the content once you enroll.
  • Lessons contain video, text, and links to resources.
  • During each lesson, the WSD team is available to support you.

What to do to get certified?

This course doesn’t come with certification.


Do you have other questions? Contact us.


What is included

  • Video Lesson
  • Article
  • Recommended Audiences
  • Links to Resources
  • 5 minutes to study
  • 10 minutes to implement

Enroll in this course

Create account to enroll

  • Easy-To-Understand Content
  • Live Sessions Every Week
  • Designed Learning Path
  • Life-time access
  • Regularly updated content
  • Access to private Facebook Group

Create account to enroll

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To enroll in this course, you need WSD account. Join our community to enroll in this course and gain other benefits.


video lessons
minutes to study
minutes to implement

Updated content

You don't learn old stuff because we regularly update the content to make sure it reflects the latest changes in the topic.

Practical course

This course don't only teach theory but also shows you "step by step" how to do things in practice.

Your trainer

Lukas has worked with Facebook Ads for over 10 years. He has managed campaigns for all kinds of business from SMBs to the biggest e-commerce companies in the region (you remember Souq, right?). He’s also an experience trainer with over 1,000 trained marketers including students of University of Dubai.  

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