Conversion Optimization



Optimizing your conversion funnel is the best way to convert potential customers to buying customers. Want to learn more about it?
Enroll in this quick-win video course, where we explain what conversion optimization is with practical examples and why it is a major step in your marketing strategy.

You will learn:

  1. What a conversion means
  2. Different types of conversions
  3. What is Conversion Rate Optimization (CRO) 
  4. The main goal of optimizing conversion funnel

Goal of this quick course is to give you an introduction to what conversions are, why they matter, and how to optimize your campaigns for better conversion rate.

A Conversion occurs when a user completes a desired goal or action such as making a purchase, filling a lead form, or contacting your business.

That’s why this course will be helpful for everyone who is looking to generate more direct business opportunities from his advertising. 

Who is it for?

  • Digital marketers
  • Entrepreneurs
  • SMBs
  • Digital marketing specialists
  • Marketing managers
  • Startups


What do I need to know before the course?

  • Basics of Digital Marketing
  • Understand English

This course is not

  • For advanced digital marketing professionals
  • For non-English speakers


How does it work?

  • You need to have an account with We Speak Digital.
  • This course is free, so you do not have to have any available credits. 
  • You get access to all the content once you enroll.
  • Lessons contain video, text, and links to resources.

What to do to get certified?

This module doesn’t come with certification.

Do you have other questions? Contact us.


Conversion optimization

What is included

  • 5 video lessons
  • Article
  • 27 minutes to study
video lessons
minutes of video lessons

Enroll in this course

Create account to enroll (or log in)

1. Create Account2. Purchase the course → 3. Start learning

  • Easy-To-Understand Content
  • Live Sessions Every Week
  • Designed Learning Path
  • Life-time access
  • Regularly updated content
  • Access to private Facebook Group

Updated content

You don't learn old stuff because we regularly update the content to make sure it reflects the latest changes in the topic.

Practical course

Listen to the theory and see it explained on practical examples.

Your trainer

Osama Romoh is a seasoned digital marketing and advertising expert, with over 15 years of industry experience, and a businessman. An undeterred college dropout, he is now a psychologist in the making, currently working his way to a Ph.D. at the University of Essex.

Osama Romoh

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Frequently asked questions

This course is free.

Signing up for this course gives you access to our video lesson.

We Speak Digital is a digital learning platform. For entrepreneurs, marketers and other students, we build a learning paths to ensure they learn practical skills needed in digital marketing and e-commerce world.

We have both.

We know every person needs a different approach. That’s why we recommend starting with our quick assessment quizes that will show us what you already know and what do you need to learn. 

We will not overwhelm you with technical details if you are starting and we will not bother you with basics if you’re a seasoned professional. 

You can take our Evaluation quiz to understand what course is the best for you.